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Founders’ Field Notes

Lessons from African startups, told by the people who built them

By Philips ADEPOJU

I wrote the chapter on last-mile logistics.

Independent · 20 Nov 2024 · 264 pages

About the book

An anthology of first-hand accounts from founders building across the continent: payments, logistics, housing and health. Each chapter is one company, one hard problem and what it took to solve it.

Who it is for. Founders, operators and investors who want the unvarnished version of building in emerging markets.

What you’ll learn

  • Why distribution, not product, decides most early outcomes
  • How last-mile logistics shapes unit economics
  • What trust looks like in markets with thin credit data

Key facts

Publisher
Independent
Published
20 Nov 2024
Edition
1st
Pages
264
My role
Contributor
Formats
Paperback, eBook (ePub)

Table of contents

  1. 1. Introduction (p.1)
  2. 2. Payments (p.11)
  3. 3. The Last Mile (p.57)
  4. 4. Housing (p.103)
  5. 5. Health (p.161)
  6. 6. What Comes Next (p.229)

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