Author
The Inevitable Startup
Go-to-market, retention and the systems that make growth feel inevitable
By Philips ADEPOJU
I wrote the whole book.
Self-published · 12 Mar 2026 · 212 pages
More places to buy or read (3)
About the book
A field guide to building ventures that grow on purpose. You learn by working through real launches: picking the first market, writing the offer, building retention loops and measuring what matters.
Who it is for. First-time founders and operators who want a repeatable way to find customers and keep them.
What you’ll learn
- Pick a beachhead market and write an offer it cannot ignore
- Design onboarding and retention loops from day one
- Run go-to-market experiments with clear kill criteria
- Price, package and sell before you scale
- Read the numbers that predict growth
Key facts
- Publisher
- Self-published
- Published
- 12 Mar 2026
- Edition
- 1st
- Pages
- 212
- My role
- Author
- Formats
- Paperback, eBook (PDF/ePub), Kindle
Table of contents
- 1. Design for Inevitability (p.1)
- 2. The Beachhead (p.17)
- 3. Offers People Cannot Ignore (p.39)
- 4. Retention Before Acquisition (p.61)
- 5. Aggressive Go-to-Market (p.89)
- 6. Pricing and Packaging (p.117)
- 7. Metrics that Matter (p.141)
- 8. Hiring the First Ten (p.165)
- 9. Roundup (p.193)
Ratings
- 4.8Amazon.com12 ratings
- 4.6Goodreads9 ratings
Scores are out of 5, as each site shows them. Each site counts its own ratings.